Trey Cully

Trey Cully is a Certified Financial Planner at Heron Creek Advisors, where he combines deep financial expertise with a passion for helping clients achieve long-term goals through thoughtful, personalized planning. Trey’s role centers on building strong client relationships, developing tailored strategies, and demystifying complex financial topics in ways that empower his clients.

Trey began his career at Merrill Lynch in Georgia shortly after graduating from Hampden-Sydney College. There, he completed the firm’s rigorous advisor training program, earning his licenses and CFP® designation while working alongside a 30-year industry veteran. Though the experience was formative, Trey sought a more independent advisory model—one focused on objective advice and financial planning, not product quotas. That desire led him back home to Richmond and to Heron Creek, where he’s thrived in a client-centric environment since 2018.

While his early career focused on research, portfolio construction, and trading, his role at Heron Creek allows him to be more hands-on with clients, which is his true passion. Whether it’s aligning investment strategy with life goals or helping someone feel more confident about their financial future, Trey finds his greatest motivation in seeing clients gain clarity and peace of mind.

Trey holds a Series 7, Series 66, and Life & Health Insurance license, as well as the CFP®, CIMA®, and AIF® designations. Outside of the office, he’s a dedicated (and highly competitive) golfer—having played for Hampden-Sydney—and still competes regularly. He also enjoys exploring the outdoors with his Golden Retriever and plays both guitar and piano in his downtime. And for a fun twist? He occasionally ranks in the top 1,000 worldwide in Call of Duty.